MFOM
The client needed help with developing a visual identity for their newly launched clothing line — a brand extension focused on mental well-being, mindfulness and conscious fashion.
Modern Studios is an extension of the mental health brand Modern Frame of Mind, transforming its values into wearable statements. This project involved creating a bold, typographic-led design language for a collection of T-shirts that reflect themes of mental wellness, inner peace, and emotional honesty.
The visual approach balances clarity and playfulness: large-scale serif typography evokes confidence and comfort, while thoughtful copywriting adds a touch of vulnerability and authenticity. Hand-drawn illustrations and minimal layouts keep the focus on message and mood.
Part of the collection is printed on raw cotton – untreated, undyed, and sustainably produced – reinforcing the brand’s commitment to mindful, waste-conscious production. The result is a tactile, honest and expressive fashion line that invites people to wear their values and start conversations about self-care and emotional resilience.
“For the days you need a reminder — or want to be one.”
View: modern-studios.com
“Vendy took everything I had in mind about mental well-being, mindfulness, and conscious fashion and turned it into a visual identity that feels calm, intentional, and genuinely “us”. Working with her was super smooth, and the result couldn’t feel more aligned.”
