Larsi

larsi is a city-ready bicycle designed for everyday life: simple, practical, and perfectly suited for urban mobility. The brand identity mirrors these qualities through a clean, minimal visual system with confident color accents and a friendly, approachable wordmark.

The name larsi was chosen to create a personal connection between rider and bike. Much like we name things that matter to us, larsi turns the bicycle into a companion: “I rode my larsi to work today” – casual, relatable, and human.

The bike itself is cleverly designed with city needs in mind: it features a front basket and an integrated frame platform between the rider’s legs, offering extra storage without compromising comfort or style. This makes larsi ideal for everyday commuting, shopping, or spontaneous weekend rides.

Visually, the identity uses a strong contrast of matte black and Bold orange, supported by modern typography and a consistent layout system across digital and printed materials. From website to stationery, the branding positions larsi as a smart, personal and stylish solution for urban transport.